Creative Portfolio by Hallie Gornall
About Hallie Gornall
Training and Education
The experiences I pursued at Kent State University provided me with a well-rounded background in digital marketing and creative services. I earned a Bachelor of Arts in Communication Studies and Digital Media Production while balancing a demanding schedule as a cheerleader. Additionally, I worked as a social media tech for KentWired, the university's independent news organization, creating short-form social media content to highlight campus events.
In the spring of 2023, I studied abroad in Florence, Italy, through a hands-on program focused on the branding strategies of renowned Italian companies, cinema, aesthetics, and Italian culture. I applied what I learned to my senior-year internship with the Kent State University Center for Public Policy and Health, where I was later contracted as the creative content coordinator to lead all creative initiatives.
Since graduating, I have continued to challenge myself in independence, self-advocacy, and technical skills through freelance work. My top priority is supporting small independent businesses in my community by providing creative content and strategic delivery services that will elavate and enhance their brand. Giving back to the village that raised me has been one of the most rewarding experiences made possible by my education.
Software
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Adobe Premiere Pro
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Final Cut Pro
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Adobe Audition
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Adobe Photoshop
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Adobe Indesign
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Canva
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Buffer
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Agorapulse
Study Abroad - Florence, Italy
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Italian branding: Explored how iconic brands such as Ferrari, Armani, and Gucci became globally recognized symbols, maintained relevance, and adapted to challenges. Focused on the importance of aesthetic and culture in branding.
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Cinema: Studied cinematography, directing, themes, and screenwriting in influential Italian films, emphasizing their cultural and artistic impact.
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Cultural immersion: Gained independence and strengthened communication skills while living in an unfamiliar culture.
Journalism
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KentWired: Kent State University's independent news organization
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Introduced new engagement strategies: including, student interview reels and TikToks
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Social media: Produced short form videos covering university events
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Graphics: Designed on Canva and scheduled on Buffer to promote new articles
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Received Most Creative Content superlative award
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Steele News Live: Two year news program preparing students for college-level news production
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Earned Regional Student Production Award for Newscast from the National Academy of Television Arts and Sciences Central Great Lakes Chapter
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Live news daily
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Newsroom experience: Positions included anchor, reporter, director, assistant director, technical director, floor director, camera operator, sound technician, graphic technician, teleprompter operator
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Package videos: independently produced on school and local stories
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Industry insight: Private tour of the Today Show set and journalism Q&A with anchors Peter Alexander and Kristen Walker in NYC
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Private tour of Saturday Night Live at NBC Studios
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Cinematography
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Technique:Understanding how shot size, camera angles, movement, and depth of field influence visual storytelling
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Experience: Developing shot lists, creating story boards, and directing
Who I Am
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I love a challenge
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I'm very coachable and eager to learn
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I enjoy directing a shoot or project
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I'm passionate about video projects and visual aesthetics
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I'm good at communication, whether it be public speaking, interpersonal relationship building, pitching a new idea, or negotiating
What I Do Best
Bringing creative concepts to life through production, editing, and design is my specialty. Generating ideas is my passion. Like solving a puzzle, I enjoy finding the most effective and realistic approach to achieve the best results—a challenge I never tire of.
What's Next
I am seeking a position where I can contribute creative concepts in marketing, advertising, and social media. A company that prioritizes professional growth is essential, as I aspire to advance into a creative leadership role.
Creativity is at the center of all of my professional endeavors.
As a creative professional, I strive to transform vision to impact through compelling narratives and engaging content. My portfolio is a reflection of my commitment to delivering high-quality work. Whether it's through content production or delivery strategy, I am driven to exceed expectations and leave a lasting impression.
