I led the branding efforts for Awareness, Interaction, Development (A.I.D.), a mental health awareness training initiative by the Kent State Center for Public Policy and Health. My role involved developing a cohesive visual identity, including designing a logo, refining the color palette to align with Kent State’s brand, and creating graphics for both print and social media. Additionally, I developed a comprehensive style guide to ensure consistency in future materials, enhancing the program’s visibility and engagement within the Kent State community.